Home - Betol

FRANCHISE BETOL®:

MANUFACTURING BUSINESS

SPECIALISING IN ENERGY SAVING AND ENERGY - EFFICIENCY MODERNIZATION OF BUILDINGS
Using a microfactory to produce
non-combustible inorganic building insulation
based on innovative technology for producing porous cement stone
1. OUR OFFER
FRANCHISE OF BETOL® PRODUCTION
01
This is an investment opportunity for small businesses in the field of energy saving in construction. It enables an entrepreneur to set up regional production and supply the local market with bespoke produce
BUILDING INSULATOR BETOL®
01
a state-of-the-art insulator that possesses all the necessary qualities for modern mass construction, without any of the disadvantages of other commonly utilized materials
MICROFACTORY BETOL®
01
an affordable, transparent and flexible manufacturing business with a payback period of up to one year only. Gross margin of at least 40%, net margin of at least 30% and annual revenue from operating half the production capacity equivalent to three times the initial investment

THE PROJECT

parameter
value
trademark
Betol®
provider
Betol Insulation OÜ (Estonia)
type of activity
manufacturing of solid slab thermal insulation of building envelope structures
positioning
world-class technological know-how in the field of energy-efficiency modernization: an effective and safe insulator made of artificial cement stone, which is able to fully replace unsafe and impermanent organo-synthetic insulation currently used in mass construction
mission
to revive the practice of using exclusively homogeneous organic materials of different density in the construction process
production
component products in the form of slabs of solid lightweight porous material based on cement
legal protection
Ukrainian patents for a useful model (product and method)
legal form
technology transfer
legal basis
patent license
lump-sum payment
no
royalty
no
additional financial obligations of the franchisee
annual payment for the right to use the registered mark for Betol® goods and services
2. THIS IS WHY YOU SOULD CONSIDER THIS BUSINESS OPPORTUNITY
WE OFFER A MANUFACTURING BUSINESS MODEL, COMBINING A FRANCHISE AND A PATENTED TRANSFER OF TECHNOLOGY, WHICH :
provides the partner with everything necessary to operate independently
provides the partner with an exclusive and perpetual right to use the patented technology in the partner’s region or jurisdiction
does not burden the partner with long-term financial obligations in the form of profit sharing
… last but not least: allows a partner to operate autonomously, while benefitting from being a of a network

Why building insulation?

Building insulation is a direct means of saving energy by increasing the energy efficiency of the construction. In the modern world we live in, it may well be considered a an essential good

Is it a bold statement to call insultation an essential good? We are now (rightfully) demanding that our homes or office space are not only comfortable, but also sustainable and eco-friendly. It is the basic need for shelter re-considered

Insulation is basically synonymous with your home. It is an integral element of your home, influencing its comfort, safety and cost effectiveness.  It was relevant in the past, is relevant today and will remain relevant in the future – in fact, increasingly so. In the overwhelming majority of the so-called modern “speed-construction” buildings the thickness of the walls is ‘’optimized” (ie reduced) to make construction cheaper. These buildingsnow require additional insulation in the walls – either to insulate from the cold or from the heat, but in any case – insulation is vital for reducing energy consumption

On the territory of the former Soviet block countries, 80% of buildings are in need of energy-efficiency modernization, and while the process has started, at the current rate it will take 200 years, pointing to an urgent and growing demand

 

Why Betol®

Of all the thermal insulation materials existing today  this is the one with the most optimal combination of useful consumer qualities.

The insultation properties  of porous cement stone are almost  intuitive to the consumer and do not require sophisticated  (and untrustworthy) advertising gimmicks

Given just a single opportunity to ‘get to grips with’ the product, the consumer will confidently choose Betol® over any of the more familiar mass-marketed organo-synthetic “heaters”, even though just two types of products – cotton wool and polystyrene – were held out to be the only options of insulation in existence…

Betol® Insulation is what all building insulation should aspire to be
Technical information
There are several indispensable qualities for the right thermal insulation of a building structure. These are :
it must have a high thermal resistance
it must be non-flammable
it moisturizes and dries without any harm to itself and its insulating abilities
it must be vapor permeable
its service life should correspond to the service life of the building
If at least one of the listed qualities is missing, the insulation will be poor or sub-optimal. In the worst-case scenario, the material may fail to insulate at all, regardless of what its manufacturers and sellers may wish to claim, and despite being stubbornly used for this very purpose

Both of the aforementioned alternative insulation materials - foam and mineral wool (more precisely, a group of expanded polymers and a group of artificial technical wool) - are inferior due to complete lack or lower performance indicators in one or several of these key qualities
As you may have guessed, the Betol® material is flawless in all these respects
  • it is a great insulator
  • it is non-flammable and fireproof
  • it is vapor permeable
  • it absorbs moisture and dries without damage to its structural integrity and its insulating abilities
  • and does not require replacement throughout the entire period of the service life of the building
IT IS PROBABLY WORTH MENTIONING THAT IT IS ALSO CHEAPER THAN COMPETITOR PRODUCTS!
Competitive 
advantages of the product
  • the lowest cost in the segment of non-combustible building insulation
  • a convincing advantage over any other competitor products
  • the most successful combination of useful consumer qualities
  • the ability to offer effective technical solutions to problems that are not solved by alternative means
Competitive 
advantages of the technology
  • minimal entry threshold for non-combustible building insulation
  • minimal capital investment needs
  • minimal set of necessary raw materials
  • minimal energy consumption
  • no need for highly qualified workforce
  • very basic accounting needs
Competitive 
advantages of the franchise
  • undisputable market relevance
  • long-term consumer demand prospects
  • demand not impacted by economic cycles or political conditions
  • availability of legal instruments to protect the regional business monopoly from competition
  • independence from the franchisor
Business 
principles
  • transparent pricing
  • direct sales
  • no dumping
  • business personalization

Why are we doing it(our mission)

We are convinced that :
Betol® Insulation is an innovation capable of fulfilling a new niche market, and enjoying a monopoly position within this niche in any of the national markets for building insulation
a small local production (microfactory), focused on the needs of the region can be an incredibly successful and economically viable format for the manufacturing of this product
establishing a network of independent but homogeneous enterprises operating under a single brand the best form of promotion for new markets
we have created a franchise suitable for small businesses interested in a completely new product and have designed it so we can spread our expert knowledge to new markets, and
we are looking forward to forming a strategic partnership with you to capitalize our brand together

3. Conditions of cooperation

Who is going to be fit for this type of business?

Everyone who is enthusiastic to learn the tips and tricks of manufacturing and has an appropriate investment capacity

Specifically, but not exclusively :
medium- to large developers who are able to utilise manufactured products on their own
cement producers interested in increasing the range of application of their own products
dry mortar manufacturers looking to distinguish themselves from their competition
manufacturers of gas and foam blocks looking to use their expertise with an alternative product to combat the impacts of mass manufacturing
innovators in thermal insulation looking to not only develop but also implement promising projects
PREREQUISITS
  • appropriate investment capacity
  • understanding of the need to secure appropriate financial and managerial resources for the business
  • interest in forming a long-term partnership
DESIRABLE/WOULD BE AN ASSET
  • experience in industrial manufacturing
  • knowledge of the specifics and the needs of the building construction market

4. THE RESULT

WHAT WILL YOU GET AS A RESULT?

You get an industrial business in the field of energy saving and energy-efficiency modernization on a turnkey basis
You become an exclusive manufacturer of a specialist product in your region
You are manufacturing a product with distinct competitive advantages and exceptionally high margins
You are not constrained by the conditions imposed by the patent owners and do not need to cede part of the profits
And that includes :
  • help in the selection of the premises
  • preparation of a technical design for production
  • staff training
  • layouts for advertising materials
  • warranty and post-warranty service
  • supply of additional equipment for business expansion
  • FAQ answers
as well as other support in the form of :
  • permanent advisory line
  • brand promotion at exhibitions and information resources available globally
  • knowledge transfer for improvements / enhancements

The form of manufacturing

A microfactory which includes a prerequisite set of elements for complete technological design and manufacturing. It can be located at nearly any industrial premises with sufficient surface area, as long as it is equipped with electricity and water supply and without the need to heat the premises

Compact production with a headcount of 4-6 production workers allows the entire manufacturing process to be carried out in just ​​300+ m2 while ensuring the production of 20 cubic meters of finished products per shift

The equipment warranty is 2 years
The service life of equipment is 15 years

DISTRIBUTION OF TASKS

You should provide :
  • a formal expression of interest
  • a preliminary selection of the options for manufacturing premises
We will do the rest of the work on our own, specifically :
  • we will help you choose a suitable manufacturing premises
  • we will develop a technical project plan
  • we will manufacture and install equipment
  • we will provide the raw materials to start the manufacturing and the contacts of our trusted suppliers
  • we will train your staff at your location
  • we will launch your production
  • we will manufacture a test batch of the product

5. SPECIFICITIES

What is a patent license and who needs it

Invented in 2009, Betol® Porous Material was the world’s first low-density aerated cementitious stone to be used as effective building insulation. It is still one of a kind, providing a totally unique possibility of organizing the production of non-combustible, highly efficient, environmentally friendly building insulation with minimal investment and in close proximity to the consumer

At the same time, the right to manufacture Betol® product, being protected by patents, has a certain commercial value in itself. This value is a derivative of the market potential of Betol® as a commercial product

Consequently, the cost of a patent license should not be considered a “contribution” towards participation in a franchise network
It is an acquisition of the right to an exclusive industrial use of knowledge (ie a specific registered object of intellectual property rights) on the territory of a certain region
You may use this right to have the sole monopoly on the production of Betol® in your region for the next eight years (the period of the patent monopoly). You may also sell this right to anyone else, either along with the business, or separately - it is an alienable intangible asset
You may even sell this right back directly to the patent owner. The patent owner is ready to redeem the patent license and equipment from you at a 30% discount after 18 months from the date of purchase *

6. TO THE POINT

The manufacturing process can be implemented in two alternative formats - microfactory and ‘nano-factory’, differing in production capacity and the amount of initial investment required. Each of the formats include a set of fully factory-ready technological line elements
NANO FORMAT
Production and financial indicators
maximum production volume, m3 / year
1760
period of reaching operational break-even, months
2
payback period, months
10
average monthly net profit, euro
3000
profitability of production, %
45
product profitability, %
30
Investment conditions
total investment value, euro
32000
the cost of a patent license, euro
10000
tangible assets (equipment) value, euro
22000
MICRO FORMAT
Production and financial indicators
maximum production volume, m 3 / year
4400
period of reaching operational break-even, months
2
payback period, months
12
average monthly net profit for the 1st year of operation
8000
profitability of production, %
50
product profitability, %
35
Investment conditions
total investment value, euro
94000
the cost of a patent license, euro
28000
tangible assets (equipment) value, euro
66000

7. Production requirements

Manufacturing premises requirements
  • industrial zone
  • area from 300 m2
  • power supply 380/220/12-28 kW
  • water supply 5 m3 / day
  • wastewater collection system
  • flat floor surface
  • ceiling height from 4m
  • driveway/road access for cargo transport
Personnel requirements
  • manufacturing staff 4-6 people
  • no special skills requirements
Additionally welcomed
  • cathead
  • forklift
  • ramp

8. TIMING

weeks
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
signing of the license agreement
signing of a contract for the supply of equipment
payment of the cost of a patent license
development of a technical project
payment of equipment cost, 60% advance
payment of equipment cost, 30% interim payment
payment of equipment cost, 10% final payment
equipment manufacturing
preparation of manufacturing premises
personnel recruitment
installation and commissioning of equipment
preparation of manufacturing
personnel training
purchase of raw materials
obtaining a certificate of conformity
production launch

9. FINALLY

REGARDLESS OF THE COUNTRY OR REGION YOU ARE IN, REMEMBER THAT:

Your potential market niche is at least 30% of the market for building insulation in the form of insulation boards
Potential manufacturing capacity of a single microfactory is no more than 5% of the size of the niche itself
Your marketing strategy is to stay within a production volume that does not require advertising and marketing efforts

BUT AT THE SAME TIME :

The Betol® franchise is not a type of passive investment
The Betol® franchise is an opportunity to create a successful manufacturing business, suitable for anyone who is ready to completely immerse themselves into this business
THANKS. PLEASE CONTACT

INFORMATION REQUEST

You can contact us in writing in any language convenient for you
Oleksiy Loboyko
operates from 11:00 AM to 6:00 PM Central European Time (GMT +01:00)
You can leave messages in the form of SMS, WhatsApp or Viber text
Personal data is processed (in terms of collection, recording, systematization, accumulation, storage, clarification, extraction, use, transfer, depersonalization, blocking, deletion, destruction) by Betol LLC and other third parties involved in accordance with the purposes and conditions of the Personal Data Processing Policy.